When school ends, Hunger begins. Hunger doesn’t take a summer vacation.
The Campaign Against Summer Hunger, now in its fourth year, is a community-wide effort to feed nearly 40,000 children in Sarasota and DeSoto Counties who are at risk of going hungry this summer. DreamLarge was tasked with bringing expanded awareness through campaign marketing to this vital initiative in an effort to raise the nearly $1.3 million dollars needed to support the campaign.
The goal is to make sure no child goes hungry over summer break.
Read more about how atLarge refreshed every angle of the All Faiths Food Bank brand here.
Meet Emily and Mia
A four-part collection of videos was created highlighting the story of two best friends, Emily and Mia, who are inseparable and eat lunch together every day. But when school ends, hunger begins for one of them. Smiles mask it. Laughter muffles it. But the growl is still there. Follow Emily and Mia as their story of friendship and hunger unfolds.
40,000 reasons to give.
40,000 reasons to give.
The Campaign Against Summer Hunger dollar-to-dollar match runs April 1 through May 15. With the help of over 150 community partners, the Campaign raises food and funds to feed children and their families all summer long throughout Sarasota and DeSoto Counties. In 2017, nearly 39,000 children were fed more than 2.2 million meals. In 2018, conservatively, the total number of kids at risk for summer hunger could exceed 40,000.
“DreamLarge elevated our thinking and pushed us past our comfort zone, reimagining the Campaign Against Summer Hunger in ways we would never have considered. As a result, we’ve surpassed our $1.3 million match challenge goal by more than $50,000.” - Sandra Frank
CEO, All Faiths Food Bank
When school ends, hunger begins for those students who get meals at school, their younger siblings, and for other kids who simply aren’t on the radar of the agencies gathering data. Each year, thousands of children spend the summer without knowing where or when they will get their next meal. Very conservative estimates place the number of school children in our community who face daily hunger at 21,000. When you factor the ‘invisible children’ - the younger siblings of those school children and others who aren’t included in official counts - the number of hungry kids is closer to 40,000.
Learn more about summer hunger in our community.